Girls Can't Skate Stake Jam project
As part of my second-year project at college, I was tasked with designing a logo for a female-only skateboarding event titled "Girls Can't Skate." To create a bold and empowering visual identity, I began by hand-rendering a custom typeface, capturing the dynamic energy and rebellious spirit of skate culture. The hand-crafted nature of the lettering allowed me to infuse a sense of authenticity and personality into the design, reflecting the unique strength and individuality of the women participating in the event.
After finalising the hand-rendered type, I refined and manipulated the design digitally using Adobe Illustrator. Through careful editing, I enhanced the typography, adjusting proportions and adding custom flourishes to create a more cohesive and polished logo. The manipulation process allowed for greater flexibility, ensuring that the logo would be adaptable across various mediums, from promotional posters to merchandise.
Type and Image project
Drawing inspiration from the work of renowned artist Mary Kate McDevitt, I embarked on a creative journey for my Type and Image project, which was centred around Italy and Italian culture. I began by handcrafting a series of typographic illustrations, capturing the essence of Italy through expressive, hand-drawn lettering. This process allowed me to incorporate a sense of warmth and authenticity, evoking the timeless craftsmanship that is intrinsic to Italian design and culture.
After completing the initial hand-drawn sketches, I digitised the artwork and refined it in Adobe Photoshop. Through this digital editing process, I enhanced the details of each piece and applied a carefully chosen colour palette that reflected the vibrant landscapes, rich history and artistic heritage of Italy. The combination of hand-drawn elements and digital manipulation allowed for a harmonious balance between tradition and modernity, capturing the spirit of Italian culture in a visually compelling way.
The result was a series of typographic compositions that not only celebrated Italy’s rich cultural legacy but also reinterpreted it through a contemporary lens, merging traditional techniques with digital innovation to create a visually dynamic and culturally resonant collection.
The result was a series of typographic compositions that not only celebrated Italy’s rich cultural legacy but also reinterpreted it through a contemporary lens, merging traditional techniques with digital innovation to create a visually dynamic and culturally resonant collection.
